We will then also install a second code called an Event Tag. This is used by Pinterest to identify us. To do that, we are going to install a piece of code on the webpage we are directing traffic to called Base Code which is installed in the Header tag of your webpage. In order to figure out what is working and what is not, we need the ability to track the different aspects of the Campaign. Traffic and conversion however is charged by CTR (Click through rate) and is $0.10 – $1.50 per engagement. If you are interested, it is a per impression model with no guarantee of interaction and normally costs $2 – 5 USD per 1000 impressions. There are currently 6 different Campaigns.Īwareness, Traffic, App Install, Shopping, Conversion and Video view.įor the purpose of this course we will concentrate on Traffic and Conversion although shopping is easy to set up once you know how to set up conversion.īrand awareness is the preserve of larger Companies with deep pockets who are lightly to be using brand awareness hence I won't cover it. During the setup of each Ad group you will assign 1 or more pin and then through testing decide which pins you will keep. This is where you figure out what aspects are working, and tweak each ad group so it performs profitably.ģ ) Lastly, the pins themselves. Here you will decide the criteria for a group of different pins where you specify one or more different criteria, demographics, gender, product (if advertising more than one), platform ( iphone, ipad, desktop, android etc.,) and also assign a budget and different pins.
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